The First Task Of A Leader: Setting The Corporate Identity
- Strategy and implementation: MD/management
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Today's company May have the following characteristics |
Role |
Tomorrow's company Should have the following characteristics |
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Organisation structure is out of date, not matched to tomorrow's business structure |
Restructure the business portfolio and the management organisation. Redefine the strategies and operating plans for each business, setting demanding targets and standards |
Market-based organisation structure |
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Recruitment and development are seen as staff jobs |
Establish a new cultural climate in which the quality and motivation of people are given the highest value and priority |
The managing director is the chief recruiter and development is a priority for managers at ALL levels |
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People are protected |
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People are respected |
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Uncompetitive performance, poor financial results, a vulnerable P/E ratio |
Monitor the operating and financial results against new targets and standards and insist on their achievement |
Winning performance and a strong P/E ratio |
Nissan‘s corporate principles:
1 To create attractive products by capitalizing on the company’s innovative and highly reliable technologies, staying in constant touch with the needs of the global market;
2 To be sensitive to customers’ needs and offer them maximum satisfaction based on steadfast sincerity and ceaseless efforts to meet their requirements;
3 To focus on global trends, making the world the stage for the company’s activities, and to nurture a strong company that will grow with the times;
4 To foster the development of an active and vital group of people who are ready and willing at all times to take on the challenge of achieving new goals.