Total Quality Management (TQM)

The First Task Of A Leader: Setting The Corporate Identity

  1. Strategy and implementation: MD/management

 

Today's company

May have the following

characteristics

Role

Tomorrow's company

Should have the following

characteristics

Organisation structure is out of date, not matched to tomorrow's business structure

Restructure the business portfolio and the management organisation. Redefine the strategies and operating plans for each business, setting demanding targets and standards

Market-based organisation structure

Recruitment and development are

seen as staff jobs

Establish a new cultural climate in

which the quality and motivation of

people are given the highest value

and priority

The managing director is the chief

recruiter and development is a

priority for managers at ALL levels

People are protected

 

People are respected

Uncompetitive performance, poor

financial results, a vulnerable P/E ratio

Monitor the operating and

financial results against new targets

and standards and insist on their

achievement

Winning performance and a strong

P/E ratio

 

Nissan‘s corporate principles: 

1 To create attractive products by capitalizing on the company’s innovative and highly reliable technologies, staying in constant touch with the needs of the global market;

2 To be sensitive to customers’ needs and offer them maximum satisfaction based on steadfast sincerity and ceaseless efforts to meet their requirements;

3 To focus on global trends, making the world the stage for the company’s activities, and to nurture a strong company that will grow with the times;

4 To foster the development of an active and vital group of people who are ready and willing at all times to take on the challenge of achieving new goals.